GR / 01
Demand-side acquisition
Bring event hosts, caterers, and venues to the platform — paid, organic, partnerships, and referral loops.
Role · Head of Growth
TFE
The Food Truck Exchange
The marketplace where food trucks get booked.
The Food Truck Exchange connects event hosts with the right food trucks — and gives operators a single place to find work. As Head of Growth, I own acquisition, lifecycle, and demand across both sides of the market.
01 · The growth mandate
Two sides, one flywheel.
GR / 02
Supply-side onboarding
Recruit and activate food truck operators so there's always the right truck for every booking.
GR / 03
Lifecycle & retention
Email, SMS, and in-product nudges that turn first bookings into repeat ones and reduce churn on both sides.
GR / 04
Experimentation
A steady cadence of tests across funnel, pricing, and messaging — with clean measurement and fast iteration.
02 · Channels
Where the growth comes from.
SEO
Local & intent search
Paid
Performance & social
Referral
Two-sided loops
See The Food Truck Exchange.
Book a truck, or list yours — the marketplace built for food trucks and the people who hire them.
Visit thefoodtruckexchange.com ↗